The Real SEO Guide For 2018 & Beyond!

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No One Is Safe From the Data Breach Epidemic (Infographic)

Apr. 14th, 2018

From Android to Yahoo, hacks and data breaches are becoming a recurring part of our lives.

According to research from Truthfinder and Experian, there have been more than 8,600 data breaches between 2005 and 2018, which have resulted in more than a billion personal records exposed. A majority of these records are from hacks on businesses. The first data breach that exposed more than a million records, including people’s names and credit card numbers, was on the shoe company DSW in March of 2005. Since then, these attacks have become more and more common.

If you think your information is secure, think again. You’ve likely been exposed in a number of incidents. Just take a look at last year’s Equifax breach, where the information of more than 145.5 million people was exposed, including credit card numbers and social security numbers. In 2015, the health insurance company Anthem Blue Cross was hacked and 78.8 million records were exposed. To learn more about the data breach epidemic, check out the infographic below.

H/T: Entrepreneur.

Top Ways To Use Instagram To Grow Your Business Influence NOW!

Top 5 Ways To Use Instagram To Grow Your Business Influence

Top 5 Ways To Use Instagram To Grow Your Business Influence

Whether you’re using Instagram yet or not, using Instagram will help you grow your business influence. Connecting with your customers and potential customers to grow your business has never been easier.  Of course Facebook has been the leading social media site for years but Instagram, owned by Facebook, has seen over 50% growth and is a leading way to connect with new customers.

Now more than ever it’s a great time to put the power of Instagram to use building your business influence.  Let us show you how!

#1  Connect your business using Instagram

Building a business is hard enough and even harder when no one knows about it.  Setup your Instagram account, add your company’s website to your new Instagram profile and add an Instagram share icon on your site connecting to your Instagram profile to get started.

While there, if you haven’t already done this for Facebook and Twitter now is a great time to set these up for a more complete social media strategy!

Adjust your new account settings and add your business images for a seamless transition for visitors from Instagram to your website.  You can use your website logo, business card image or other business images to help design and setup your new accounts.

#2  Get socially active

We’re just getting started by creating and connecting your accounts. Now it’s time to get active.

Connecting with prospects and customers to grow your business influence needs to be actively nurtured  through sharing on your new profile.  You may want to share what’s currently happening with your company, the latest news or changes happening, share your latest services or products, local events in your area and even sales or promotions you’re currently having.

It’s critical to create a schedule so you maintain an active connection with other users.  Maybe setup a schedule that fits into your day so you can post and share what’s new each day with your customer base. The key is actively building rapport and connections through your posts and shares. Simply sharing what’s new and happening will help you build your businesses influence.

#3  Interact with your Instagram followers

There are millions of Instagram users, actually around 400,000 million on Instagram alone. In order to help build influence interact with them through your account.

You can do this simply through various points of contact;

• Making comments on their photos or videos that are of interest to you and your business
• Liking their photos or videos
• Sending other users a message about their profile or shares
• Following other Instagram users

Just simple interactions with users through your social profile will bring attention to your profile and business.  Through your interactions you’ll eventually build new connections and grow your business’s influence.

It’s important to not just direct sell or use aggressive tactics when interacting with others through social media. Just maintaining light social interactions about your business while growing your influence.

#4  Create dynamic shares or find free high quality photos to post

Instagram is a visual social media site.  Other users will gravitate to your profile if you post awesome shares. Make your shares interesting and dynamic! You’re able to post both images and videos with captions using Instagram.

Get snapping some photos and videos! People enjoy shares that are funny, witty, sincerer and interesting. Aim for high quality images or videos to best highlight your business. Basically making the best impression with the shares to grow your influence.

If you’re not ready to start posting your own photos or videos there are many websites where you can get both free and paid stock images or video! Try searching for “stock images” or “stock video” to find free or paid images and videos to share.

Alternatively you can also fine 1,000s of images labeled for reuse by using the search engine Google.  Simply type your keyword, click images, click search tools, click usage rights and drop down to “labeled for reuse”.

#5  Be unique

What’s special about you and your business? What would other people and business’s find interesting about your business?  Sharing unique shares about you, your services or products will help others find your business. Maybe your business participates with a charity or is active with the community in a unique or special way?  Share it and watch your business influence grow!

Everyone enjoys a story and with your shares it’s vital to tell your story in a unique way. Not only will you have fun and enjoy posting your new social media shares but others will find your business and want to reach out to you. Maybe post behind the scene shares about your company, services or how your products are made.

Standing out and peaking other users interests will help your business be seen and grow your influence share by share.

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Turning your mobile browsers into mobile buyers | Netimperative - latest digital marketing news

Turning your mobile browsers into mobile buyers | Netimperative - latest digital marketing news: It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers. Mobile has long been a challenge for ... [Read more...]

Your SEO Strategy - Using SEO PowerSuite

Using SEO PowerSuite -

 Your SEO Strategy.

Dec 2017  

When a new client comes to me, it’s often because they feel they’ve been cheated by a previous SEO agency or freelancer. These emails are accompanied by 4 or 5 paragraphs of how they feel they’ve fallen victim to an over promising sales pitch that would include a website audit, monthly reports with keyword ranking, and backlink opportunities, but the agency failed to deliver.

I don’t blame these clients or the SEO agency — SEO deliverables are often one of the most challenging marketing strategies to deliver in a report, and there’s a lot of conflicting advice on how to structure these reports.

I started as a freelance SEO strategist in 2010 without any templates or tools for how to be successful. Through the few years of bumps and bruises, website crashes, and way too much money spent on unnecessary tools, I’ve discovered one SEO tool that does everything I need: SEO PowerSuite.

Here’s a behind-the-scenes look at my new client onboarding phases and SEO reports using SEO PowerSuite.

SEO PowerSuite Overview & How It Works

For a TL;DR version of this post, I put together a quick (0:45) video with some of my favorite features along with a few thoughts on what the best ways to use the tool. Hope you enjoy!

How I Use SEO PowerSuite in My SEO Strategy

Step 1: Perform a Website Audit

When it comes to all things SEO, I’m a big fan of performing audits before I take on a new client (just see how in-depth I go into the technical SEO audit process).

I love digging into the data and uncovering SEO quick fixes because it not only helps my client’s website, but it helps to grow their business.

That also means I’m always testing and experimenting with new SEO tools, searching for the easiest, most useful tool to make sure I discover all the issues within a website.

That’s where SEO PowerSuite Website Auditor comes in handy.

Here’s a snapshot of my month one website audit tasks in Asana:

This task list scrolls all the down to over 200 tasks to complete in one month. A lot, right?

Well, with SEO PowerSuite’s Website Auditor, I can confidently check-off all of these tasks in one month.

✅ Never miss an issue: The Website Auditor uses an SEO spider to audit the entire website including the HTML, CSS, Javascript, Flash, etc.

✅ Crank up your reports: Turn issues into a report with a single click, and finally get to all green check markets. Plus, you can schedule these to automatically distribute monthly to show improvements.

✅ One and done: If you’re not sure how to fix an issue, the Website Auditor provides step-by-step instructions on how to fix an issue, so you don’t have to go searching through forums.

✅ Optimize content in the app: This might be my favorite aspect of using Website Auditor because I can optimize the meta title and meta description within the Website Auditor.

Having an easy to use, fast, website auditor should be right up there with finding food, water, and shelter. It’s a necessity. And, that’s why I’m a fan of SEO PowerSuite Website Auditor.

Step 2: Set Up Reporting & Tracking

Reliable reporting is the key to proper SEO execution. And, keyword tracking is one of the most influential reporting metrics an SEO agency can harness – thanks to keyword reporting,

I can understand my client’s competitors, customers, and begin to develop personalization strategies to help grow their businesses.

And, SEO PowerSuite offers Rank Tracker as a keyword monitoring tool.

Here are some of my favorite features of Rank Tracker.

✅ Unlimited tracking: Ever fall in love with a keyword ranking tool only to realize it just tracks 30 keywords per client without having to upgrade for another $100? Yep, it’s frustrating. Good news: Rank Tracker gives you an unlimited number of keywords to track.

✅ Tampa to Seattle geolocation: Rank Tracker allows you to track national and local keyword positions so you can get as nitty gritty as you need to for your client. You can select a country, state, city, and even an exact address.

✅ Takes the guesswork out of keyword analysis: Rank Tracker prioritizes and chooses the best keywords for targeting by calculating the Keyword Difficulty for every single keyword term.

✅ Easy, peasy reporting: Like many of the other features in SEO PowerSuite, you can automate your keyword rankings reports to send to your client at the same time every month, week, or day. Plus, you can track your competitors!

To provide full SEO services to my clients, not only must they have a good grasp on their rankings, but a visual aid to show the top performing keywords that are bringing in traffic and ways to track competitors.

When all of this keyword data can be within one report, my client can have a full picture of what I’m doing and what needs to be done next.

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Follow 5 Simple Steps to Easily Get More IG Followers

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5 Simple Steps to Easily Get More Instagram Followers

Do you want to get more Instagram Followers? Who doesn’t right? Here are 5 simple ways to quickly gain more Instagram followers to your account.

Reach out to targeted users

With Instagram, there are so many different ways to communicate with other targeted users. This will act like a magnet to bring followers to your account.  Target users who appear to have interests related to your content.

Here are some ideas to help you reach out to other accounts:

• Like the user’s photo and video shares
• Post comments showing interest in other user’s shares, maybe mentioning your account
• Like back user’s shares who like your shares
• Send users a Direct Message (DM) inviting them to check out your content or complementing their account
• Send your Followers a Thank You message, maybe encouraging them to spread the word about your account with their followers

Use hashtags with your photo and video shares

Hashtags identify your shares with a specific topic to help other users find your account and content.  Users will find your content through the hashtags you’re using.  You’ll quickly see your follower number increase.  Don’t only use the most popular hashtags, rather use specific hashtags users you are wanting to target may search for to help you get Instagram followers quickly.

Here is a list of popular hashtags used on Instagram:

#love #fashion #igers #food #bestoftheday #instagood #likesforlikes #likesplease #follow #followalways

#photooftheday #followme #likes #f4f #happy #beautiful #followforfollow #likes4likes #l4l #instadaily

#selfie #smile #likesreturned #likeforlike #followback #topliketags #instalike #amazing #topliketagsapp #follow4follow

Target your industry influencer’s Instagram followers

It is very likely there are Instagram accounts with large amounts of followers that share similar interests to your account’s content. It’s possible the large account’s followers would also be interested in your content and shares! To easily get more Instagram followers all you need to do is target these followers of the large accounts.

To build large lists of accounts that you would like to have as followers, you will want to first create a list of industry influencer accounts with followers that would be good matches for your Instagram profile. Then organize lists of their followers so you can reach out to them. Then simply reach out to your “target follower” list using similar methods we mentioned before. 

Here are some ideas to help you get more Instagram followers with these lists.

• Like some of their shares, showing interest in them and their content. It’s likely they will visit your profile and start following you.
• Send them a comment using your best image. Once they see how interesting your account content is, they will start following you.
• Gently send “DM” messages to the accounts. Maybe mention how you noticed their interests and though they may find your content interesting. The key here is to be non-invasive and not just directly ask them to follow your account.

Once you’re creative with this method there are many ways to get more followers that are targeted.

Diversify your photo and video sharing

Spread your shares of photos and videos around on all your social media accounts. By posting your Instagram shares on Facebook, Twitter, Pinterest, Google+ and other accounts you may have you will be maximizing your exposure to get more followers. It’s likely there are people just waiting to follow you from Facebook, Pinterest, etc. to Instagram as one of your followers.

When spreading your Instagram shares on your website, blog and other social media accounts be sure to use your Instagram username and link your account everywhere you can.  You’ll quickly get more followers from these other social media sites with each post linked back to your Instagram account!

Get your Instagram account featured

Beyond spreading your Instagram account around to your other social media accounts, your blog and website it’s critical to network and get your account featured in other places. Ideally sites or accounts with very high traffic. Network and reach out to industry websites or blogs to see if you could feature each others accounts. If they do not need their account featured try to figure out something beneficial to them you can offer in return for sharing your Instagram account on their blog or with their followers.

Often times local news stations always look for interesting local businesses or people with interesting hobbies they can create a news story about. This can be a method to reach out both to offline followers and online followers as long as the news station links or mentions your Instagram account in their show or in the written piece on about your business or hobby.

Your account can also get featured on Instagram to other Instagram users.  This helps other Instagram users see your account as a highlighted or featured account which helps you get more Instagram followers quickly. 

Here are some tips to help get your account featured:

• Narrow down the accounts you want your content to be featured in and try to “fit in” with their style of shares or mimic their design.
• Make sure your shares comply with all Instagram guidelines and best practices. 
• Use large brand names in interesting ways with your photo and video shares. Being sure to tag the brands in the image and use the correct hashtags with each share. Send shoutouts to specific accounts that have similar content and a large followings.
• Create a list of accounts you would like to swap shoutouts with and see if they would like to give a shoutout or mention your account to their followers if you mention their account to your followers.  This is a great method when targeting related interests or businesses to get more Instagram followers.

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